We are an independent collective of leading media & marketing consultants who solve complex problems for our clients.
Why you might need our help
Your production approach feels like it is out of date and struggling
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Operationally there is a lack of integration in your organisation which is driving inefficiency
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You feel you are losing out on opportunities
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You want to understand what you are doing well, and where there may be room for improvement
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You need to quickly extend your team to manage & deliver projects
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You need some support or research
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You are interested to see how AI and tech could enhance your way of working
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01
WHAT WE DO
With a particular focus on production, digital, tech, creative process and operations, we offer original independent thinking to our clients, helping them to drive greater efficiency and growth.
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EXPERTISE
We are specialists in all forms of production from broadcast TV shows, to TVCs, Social content, digital, DCO and transcreation. Critically we know the models and techniques that underpin these both in isolation and as part of a wider eco-system.
PRODUCTION
Technology is now a critical enabler in production techniques. Whether as collaboration tools, production tools, measurement tools or automation tools their impact is key to delivering the best work most effectively. Our consultants not only advise on tech, but have also designed and built numerous platforms.
TECH
Agency and brand operational structures grow organically and are often profoundly cultural to their host company. As consultants we have experience of working at the highest levels within those cultures to adapt and optimise them to deliver more efficient and integrated solutions, whilst nurturing what makes the company special in the first place.
OPERATIONS
We provide the expertise that helps agencies, marketing departments and production companies to create, produce, and distribute content using AI-powered marketing tools and streamlined workflow processes more efficiently. The goal is to improve the effectiveness & efficiency of the marketing content creation process.
AI
Powerful creative leads to better engagement, and improved results. Working out how creative departments interact with production eco-systems and their brands, and the context of the work, is critical to driving effectiveness. We think about how eco-systems can enhance creative output, and we specialise in balancing the tensions that exist to deliver the best work possible.
CREATIVE
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SERVICES
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We advise on smaller projects on hourly or day rates. This is particularly useful where a client needs a quick sense check on something, is scoping a bigger potential project, or needs to quickly bring in some help for a short term burst of activity.
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We take on larger scopes where brands or agencies want to take a deep dive into an area of their business related to production, tech or operations. Typically this might revolve around the internal optimisation of production or creative processes, or the wider eco-systems across which agency groups and brands typically operate. We will undertake and in-depth audit, analyse the issues and opportunities, and present a series of recommendations.
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Following an Audit & Analysis, we can help to implement the recommendations on behalf of our clients, either by integrating within their organisation or by staying external as independents. Clients often find that they lack the bandwidth, or skillsets to implement recommendations effectively, making this one of our most valuable services.
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One of the most important parts within an implementation sequence is both evaluating that you have the right personnel, re-purposing roles and recruiting new talents. We help to deliver all of these things. We can also supply the service as a free standing option.
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We can take on and manage bespoke projects, such as running RFPs to find best in class suppliers; help agencies with their pitches; or we can also operate as an extension to an agency or brand team to run triple bids, or manage productions directly.
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We believe in collaboration. As such we have built partnerships to bring in other best in class businesses where required. We also happily integrate and work closely alongside our client’s other key consultants and partners.
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We offer a research only service which allows us to do a deep dive into topics and trends to provide bespoke insights to clients. Research often sits within our audit & analyse service, but it can be commissioned independently where a client is still collecting data to inform future decision making
